Jay Leonard

Starting an email list is one of the best things you can do as a small business owner. Having your…

If you know anything about digital marketing, you know there is no shortage of acronyms. Besides the obvious PPC nickname,…

Christmas is just days away, my friends. The time for exchanging presents, catching up with loved ones, and marinating ham…

Marketers Increasingly Using Data to Drive Personalization Marketers are continuing to invest heavily in capabilities to deliver personalization and there…

To create a strong brand, you need to know who you are and, most importantly, how to communicate that effectively.…

Today, content marketing is essential for any business with an online presence. Content is the foundation on which a business…

Do you have an unusually high bounce rate? Are you looking for a way to keep customers on your website?…

Another decade is ending and a new one begins. It’s time to stop marketing like it’s 2010 and step up…

We are days away from the start of 2020 and I thought it was time to update my old social…

Getting your customers to review your product is a powerful strategy that should never be ignored or underestimated. It really…

eCommerce growth is expected to keep going strong in 2020, with global online sales projected to rise by almost 19%,…

Let’s be honest — nobody enjoys discussing their sales quota. It’s no surprise that it’s a touchy topic within sales…

“Jingle bells, jingle bells, jingle all the way. Oh! what fun it is to ride in a one-horse open sleigh.”…

Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the…

Let’s face it—Facebook ads are useful for reaching customers up to a point. Earlier this year, Facebook announced that search…