Alan Draper

B2C is a leading portal for software reviews, covering the latest and best software products and apps for businesses on…

Dive into our massive selection of valuable statistics and trends articles to gain a vital edge over your competition and…

Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it…

User-generated content is a powerful form of marketing for any brand. It allows you to strengthen your relationships with followers…

You need every edge and tool you can find to beat out the competition. This means redefining your marketing strategy…

Online marketing is a major concern for every business, large or small. To step into the business market, meet customer…

Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past…

Whether it’s for a B2B or B2C business, marketing is all about generating, securing, and converting leads. However, if you’re…

Have you considered adding white papers to your marketing strategy? The term “white paper” has been around for a long…

For a successful campaign, lead generation isn’t entirely enough. It is equally important to convert those leads into revenue-generating customers.…

Struggling to create visual content? Or not seeing the engagement you want? You're not alone. That's why Venngage polled over…

As long as we can remember word of mouth marketing has had an influence on people’s buying decisions. The only…

It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a…

A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials…

Want to increase your e-commerce sales without much effort? Dive into the transformative power of video content, uncovering the secrets…