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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

25 Mistakes Businesses Make When Starting to Accept Credit Cards

When it comes to getting paid for your products or services, there are few options that top credit cards. That’s…

Jay Leonard
November 29, 2019
Finance

4 New PR Priorities for 2020

As this year draws to a close, PR pundits have pondered how PR will change in the coming year. Those…

Jay Leonard
November 28, 2019
Business Articles

The Project Manager (A Misunderstood Product Owner Stance)

The Project Manager usually focuses on the daily activities of the Development Team. They almost never miss a Daily Scrum…

Jay Leonard
November 28, 2019
Business Articles

How to Decrease Churn Rate Through Excellent Customer Service

Customer churn, often called customer attrition, may not be the most uplifting metric, but it’s crucial for companies to monitor.…

Jay Leonard
November 28, 2019
Customer Experience

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a…

Jay Leonard
November 27, 2019
Ecommerce

5 Must-Know Marketing Analytics Trends for 2020

Imagine being able to make smarter business decisions, prevent issues ahead of time, and improve the ROI of your marketing…

Jay Leonard
November 27, 2019
Business Articles

Customer-Centric Strategy: Definition and Benefits

Being customer-centric is more important than ever before. The internet levels the playing field for feedback on how businesses treat…

Jay Leonard
November 27, 2019
Business Articles

LinkedIn Writer Weighs In: Is it Worth it to Pay for LinkedIn?

LinkedIn changes its paid membership offerings quite often, and they don’t come cheap. As a LinkedIn writer, I give the…

Jay Leonard
November 27, 2019
LinkedIn

The Decision Maker (A Preferred Product Owner Stance)

What is a Decision Maker? Decision Maker, which helps the stakeholders and Scrum Team to keep time-to-market short, by keeping…

Jay Leonard
November 27, 2019
Business Articles

Network, Reach and Audience Are NOT the Same

With the continued rise of LinkedIn and other social platforms there is an increasing focus on audience, reach and network…

Jay Leonard
November 27, 2019
Marketing

Brand YOU: 7 Benefits of Creating a World-Class Personal Brand

Oprah Winfrey is a household name today. As the host of the top-rated, award-winning Oprah Winfrey Show, she made it…

Jay Leonard
November 26, 2019
Branding

4 Reasons Advanced Product Recommendations Mean More Revenue

Product recommendations are one of the most important tools that your site has. They have the power to increase conversions,…

Jay Leonard
November 26, 2019
Business Articles

Social Engineering: The Insider Threat to Cybersecurity

Social engineering, simple as it may seem, is a sneaky method of gaining “insider access” to an organization’s network and…

Jay Leonard
November 26, 2019
Cybersecurity

5 Easy Ways to Get Backlinks to Your Site

If you have a business website, you may be interested in SEO. Some businesses just set up a website to…

Jay Leonard
November 26, 2019
Business Articles

How to Meet the Modern B2B Customer Experience (CX) with Content

Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX). In other…

Jay Leonard
November 26, 2019
Customer Experience

Azure Logic Apps: Workflow Automation Evolved

Every business has workflows that don’t quite work. Some companies have hopelessly disjointed systems that don’t talk to one another…

Jay Leonard
November 26, 2019
Cloud Computing

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