Larisa Bedgood, Author at Business2Community
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Larisa Bedgood

Contributor
10 Articles

As VP of Marketing for V12 Data, I have a deep understanding of today’s data-driven marketing environment, including key components such as Data Integration, Personalized Journey Management, Customer Experience, Third-Party Data, Marketing Technology and Analytics. I head up all marketing functions, including lead generation goals, content management , marketing strategy, webinar development and though leadership initiatives.

About V12
As a leading provider of customer acquisition and retention solutions, V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and end-to-end omnichannel marketing execution. Powered by our market leading Customer Data Platform solution, V12 Velocity, our easy to use solutions include a quick-start acquisition program and a full-access bundle to acquire, retain and upsell in-market shoppers. For more information, visit www.V12Data.com.

 

Latest Articles By Larisa Bedgood

50 Statistics on the Latest Marketing Trends and Strategies

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021) As marketers, we all want to know the…

Larisa Bedgood
August 5, 2021
Marketing

1 in 3 Consumers Use Social Media to Discover New Products and Brands

If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by…

Larisa Bedgood
July 19, 2021
Social Media

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels…

Larisa Bedgood
July 10, 2021
Marketing

Social Media Marketing for Lead Generation

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends,…

Larisa Bedgood
April 29, 2021
Social Media

The Importance of Data Quality in Your Email Marketing

Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using…

Larisa Bedgood
April 16, 2021
Email Marketing

Consumers Are Looking For Personalized Experiences – Is Your Brand Delivering?

Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand…

Larisa Bedgood
April 9, 2021
Consumer Marketing

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in…

Larisa Bedgood
February 17, 2021
Email Marketing

Customer-Focused Companies are 60% More Profitable. How Do Your Strategies Line Up?

Consumers today are choosing businesses who take the time to know them and who care about their needs. A customer-first…

Larisa Bedgood
February 4, 2021
Customer Experience

Email Marketing Trends & Stats to Know for 2021

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years…

Larisa Bedgood
October 5, 2020
Email Marketing

How Effective is Social Media for Lead Generation?

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends,…

Larisa Bedgood
March 3, 2020
Social Media

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