Sales & Marketing

B2B Marketing

Check out these B2B marketing tips and best practices for creating successful B2B marketing campaigns to help you increase your brand awareness and lead generation efforts.

Understanding a Divergent World of Buyer Mindsets and Decisions

by Tony Zambito - Regional one size fits all approach can hinder global growth with buyers The ability to implement and execute global…

January 17, 2022

How to Calculate Your B2B Marketing ROI (the Easy Way)

by Katy French - Ah, ROI, our old friend (and sometimes enemy). ROI is often the most frustrating part of marketing, yet it’s…

January 13, 2022

Why Launch a Microcast?

by Ahmed Bouzid - As used in this context, a Microcast is a type of podcast with two characteristics that distinguish it from…

January 12, 2022

B2B Is Not an Industry: Here’s Why

by Jeremy Durant - As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and…

January 12, 2022

10 B2B Marketing Trends to Follow in 2022 (Based on Data)

by Katy French - It’s a new year, and the prediction headlines are everywhere. But staying up-to-date can be a little overwhelming. What…

January 10, 2022

5 Technology Trends Every B2B Marketer Should Be Aware of

by Hazel Raoult - Enter 2022 and we will have B2B marketers witnessing a range of technology trends. The overarching principle driving these…

January 3, 2022

9 Things High-Performing Marketers Do Differently [Study]

by Frank Strong - Salesforce published its seventh annual State of Marketing report this year. It was based on a survey of 8,227…

December 19, 2021

7 Practical Reasons You Should Let Agencies Hire Virtual Assistants for You

by Catherine vanVonno - If you’re a business owner looking to expand your company, naturally, the next move would be to hire more…

December 13, 2021

7 Steps To Create a Successful Release Plan

by Mitul Makadia - Agile release planning is the dynamic document that suggests the group of tasks you should accomplish before the release…

December 10, 2021

What Are Google’s Core Web Vitals and Why Should B2B Marketers Care?

by Tim Asimos - In their never-ending quest to optimize the online search experience, Google has updated their ranking system to include new…

December 10, 2021

The 2 Types of White Papers That Drive B2B Technology Sales

by Rachel Foster - White papers are one of the most powerful forms for B2B content. In fact, 71% of B2B technology buyers…

December 7, 2021

3 Tips to Innovate Your B2B Marketing

by Kara Jensen - Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things?…

December 2, 2021

7 Ways B2B Marketers Can Make 2022 Their Best Year

by Katy French - Whether you had a great content marketing year or a let’s-not-talk-about-it year, it’s nice to know that a fresh…

December 2, 2021

Make Word-of-Mouth Referrals Your Number One Metric of Success

by David Wagoner - The saying goes that when you do what you love, you’ll never work a day in your life. But…

December 1, 2021

5 Macro B2B Marketing Trends to Watch in 2022

by Tim Asimos - As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will…

November 29, 2021

How to Fuel Your Sales Teams With Engaging Content Experiences

by Randy Frisch - Despite marked differences, marketing and sales are both trying to show love to the buyer. Their goal is to…

November 27, 2021

How to Set Long-Term Marketing Goals for B2B Organizations

by Christa Tuttle - Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for…

November 26, 2021

How B2B Brands Can Leverage Conversion Rate Optimization

by Kristen Indihar - If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial…

November 26, 2021

4 Tips for Effective B2B Influencer Marketing

by Liz Papagni - We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those…

November 23, 2021

How B2B Companies Can Leverage An Omnichannel Marketing Funnel to Improve Lead Nurturing

by Yash Chawlani - Lead nurturing is an essential factor to maintain customer retention and attract new audiences. According to stats, 80% of…

November 22, 2021

5 Questions to Help You Choose Your Best B2B Marketing Ideas

by Katy French - There is a lot of B2B content in the world—and a lot of it is bad. Maybe that’s harsh,…

November 21, 2021

Key Metrics to Track for B2B Marketing

by Chad Cruspero - B2B marketing metrics are critical components to the success of your organization. Knowing how to correctly measure your marketing…

November 16, 2021

6 Tips to Create Effective Graphic Design For Your B2B Company

by Christa Tuttle - Visual elements are the first impressions for prospects that engage with your brand online. Designing graphics that draw them…

November 15, 2021

Marketing B2B For Better Sales – 3 Things It Is & 3 Things It Is NOT

by Brian Basilico - Do you remember the good old days of getting in your car and going from store to store to…

November 13, 2021

Think Local to Generate First-Party Leads

by Stephanie Shreve - Brand marketers always look for new ways to learn more about prospective customers and where they are in the…

November 9, 2021

Facebook, LinkedIn or Instagram? Why Social Media Success Depends On Your Objectives

by David Fairfull - The impact of the pandemic has had an immense impact on businesses, particularly SMEs. Traditional bricks and mortar marketplaces…

November 5, 2021

8 Surprising B2B Use Cases for Chatbots

by Howard J. Sewell - If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely…

November 4, 2021

How to Create Account-Based Marketing Content for More Sales

by Ali Faagba - Everywhere you look on the Internet, marketers are busy trying to make the best of their budget by finding…

November 3, 2021

Why Lead Gen Is No Longer a Strategy

by Jason Myers - One of my favorite days as a marketer was when a CEO called to inquire about our training services…

November 3, 2021

5 Tips to Find a B2B Marketing Agency With the Right Expertise

by Katy French - Whether you have a sophisticated marketing operation or are trying to launch your first marketing campaign, creating quality content…

November 2, 2021

What CMOs of B2Bs in Growth Stages Should Focus on in 2022

by Alon Even - If I were a CMO of a B2B company in its growth stage (after Series A), this is what…

November 2, 2021

Ideas for B2B Thought Leadership Content and Strategies to Stand Out

by Christa Tuttle - A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories.…

October 28, 2021

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