One thing that is true in life and in business is that perception is reality. If a perception has been…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
With new technologies, more digital channels, and many social media platforms, the way consumers shop has changed completely. Checking messages…
Consumer Marketing
Now that you’ve completed your in-store promotion, it is important to determine the effects of the product promotion on your…
Consumer Marketing
We are in an era of constant personalization. Whether we're interacting with our bank or a clothing brand we’ve purchased…
Consumer Marketing
The battle for customer attention in industry is a never-ending war and your weaponry can be whatever you want it…
Consumer Marketing
Believe it or not, you can learn a lot from fiction. Some might say that’s because fiction often imitates real…
Consumer Marketing
5 Steps to a Successful Referral Program Word of mouth marketing is a powerful tool, especially in today's world of consumer…
Consumer Marketing
Despite what you learned in your economics class, we’re really not all that rational. Push the right emotional buttons nearly…
Consumer Marketing
Veterans Day is here, and these brands are commemorating those who served our country with some sweet deals and generous…
Consumer Marketing
On Nov. 11, millions of Chinese consumers are expected to go online to shop during an event called the 11.11…
Consumer Marketing