Every retailer wants to reach consumers with a message that drives traffic to their store. However, even the best marketers…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
It’s a simple notion: The better you get to know your audiences, the more effective your marketing localization efforts will…
Consumer Marketing
There’s never been a more competitive time in retail. Advances in technology and a seismic shift in consumer behaviour have…
Consumer Marketing
You know the deal. A full three months before Santa flies that big red sleigh of his, retailers hope to…
Consumer Marketing
The internet has significantly changed how people live. A few years ago, for instance, people had to set aside time…
Consumer Marketing
In this previous post, I had discussed how retailers could use technology to lure shoppers back to retail stores. Nowadays…
Consumer Marketing
No one in retail underestimates the importance of the shelf-edge ticket. If only from a compliance view, the humble ticket…
Consumer Marketing
Staples announced their second quarter earnings estimates this week. The company did not fare well as it recovers from store…
Consumer Marketing
For many customers online shopping is the most preferred option. Online customers are able to enjoy a seamless experience online…
Consumer Marketing
A study of brands and their 2012 profits has revealed there is a veritable sweet-spot to be found in brands…
Consumer Marketing