You’re driving on a winter highway and hit a patch of ice. You can feel your car beginning to slide…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
As marketers, we strive to learn everything there is to know about Millennials, Gen Xers, and the ever-evolving Baby Boomers.…
Consumer Marketing
Joint venture, also known as strategic partnership or co-branding, is one of the best ways to grow your consumer good…
Consumer Marketing
Thinking about starting a brand ambassador or advocate program shows you understand its true worth. It boosts brand awareness. Your…
Consumer Marketing
Why a first to market strategy gives the edge over trying to follow a leader with a better product in…
Consumer Marketing
Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in…
Consumer Marketing
While all businesses struggle with customer awareness of their brand, some businesses have a particularly challenging position of providing customer…
Consumer Marketing
You learned about prospects, leads, and opportunities in our first Marketing Matchmaker post. Now the Marketing Matchmaker is back, and…
Consumer Marketing
If you’re considering starting a brand ambassador or brand advocate program, you likely understand its value. It boosts brand awareness.…
Consumer Marketing
In case you’re looking to make your 2015 New Year’s resolutions a few days after the big day, here are…
Consumer Marketing