Did you receive a home furnishings catalog from J.C. Penney this spring? Although the big retailer discontinued all their 70+…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
Why exactly does the past look so good to so many of us? It’s not because it was perfect or…
Consumer Marketing
Amazon kicked off Prime Day with a bold claim of “more deals than on Black Friday.” Right after Amazon's announcement,…
Consumer Marketing
According to Statista.com’s projections, the number of online shoppers in the United States will shoot up to a whopping 206.2…
Consumer Marketing
Did you do a double-take when you read this post’s title? I bet you did. R&D is at the heart…
Consumer Marketing
You have a product to sell. Now you need to find someone who needs that product. But what if that…
Consumer Marketing
I recently stumbled across a well-known quote from Intuit Founder Scott Cook that encapsulates the paradigm shift that businesses face…
Consumer Marketing
A key part of running a company is securing brand new customers. However, making sure these customers have a good…
Consumer Marketing
If you haven’t already heard, 2015 is the year big data became a ubiquitous business necessity. Whether used for operational…
Consumer Marketing
A few days ago, we asked, “Is influencer marketing the next golden ticket?” The question sparked around 1,700 shares on…
Consumer Marketing