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Consumer Marketing

Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.

Social Retail: A Tech-Savvy Form of Word-of-Mouth

The internet has created a unique opportunity for customers of any brand to purchase products—from groceries to clothing—without ever having…

Barbara Kekes-Szabo
January 18, 2022
Consumer Marketing

How to Retain Your Best Customers (5 Powerful Tips)

If you’re like many business owners or marketers, you want to keep first-time shoppers around so you can turn them…

Syed Balkhi
January 10, 2022
Consumer Marketing

The Effective of COVID-19 on the Retail Industry

The COVID-19 pandemic rocked many industries, causing overnight pivots and adjustments for their survival. One that has seen radical change…

Amit Patel
January 7, 2022
Consumer Marketing

How to Recover Lost Carts: 4 Strategies You Can Try Today

One of the most frustrating things you’ll likely have to encounter as a business owner or marketer is a high…

Jared Atchison
January 1, 2022
Consumer Marketing

How to Find a Broker to Get Into a Big Box Store

For many retail companies, getting their products into a big box store is the ultimate goal. However, doing so is…

Joel Goldstein
December 28, 2021
Consumer Marketing

Social Proof in 2022: Here’s How to Get Started

If shoppers don't trust your business, you're going to have a difficult time generating leads and securing sales. Don't believe…

Jared Atchison
December 25, 2021
Consumer Marketing

How to Segment Your Audience in 2022 (And Why You Should!)

One of the best ways to build rapport with your audience and secure more sales is with customer segmentation. Essentially,…

Jared Atchison
December 18, 2021
Consumer Marketing

4 Powerful Ways to Nurture Your New Leads

Do you want to forge stronger connections with your leads and eventually turn them into customers? If you’re like most…

Syed Balkhi
December 7, 2021
Consumer Marketing

Consumer Behavior Model — What Is It?

It might be hard to believe for some, but the cup noodles you always end up buying, the extra books…

Dinesh Agarwal
November 24, 2021
Consumer Marketing

5 Ways to Reduce Shopping Cart Abandonment in 2022

Shopping cart abandonment is one of the biggest struggles eCommerce businesses faced this year. I expect to see this trend…

Jared Atchison
November 24, 2021
Consumer Marketing

Trends: Black Friday & Cyber Monday

Happy Thanksgiving to all! Here are some quick insights on recent trends in Black Friday and Cyber Monday consumer behavior.…

Tyson Duffy
November 23, 2021
Consumer Marketing

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