Sales & Marketing

Consumer Marketing

Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.

Social Retail: A Tech-Savvy Form of Word-of-Mouth

by Barbara Kekes-Szabo - The internet has created a unique opportunity for customers of any brand to purchase products—from groceries to clothing—without ever…

January 18, 2022

How to Retain Your Best Customers (5 Powerful Tips)

by Syed Balkhi - If you’re like many business owners or marketers, you want to keep first-time shoppers around so you can turn…

January 10, 2022

The Effective of COVID-19 on the Retail Industry

by Amit Patel - The COVID-19 pandemic rocked many industries, causing overnight pivots and adjustments for their survival. One that has seen radical…

January 7, 2022

How to Recover Lost Carts: 4 Strategies You Can Try Today

by Jared Atchison - One of the most frustrating things you’ll likely have to encounter as a business owner or marketer is a…

January 1, 2022

How to Find a Broker to Get Into a Big Box Store

by Joel Goldstein - For many retail companies, getting their products into a big box store is the ultimate goal. However, doing so…

December 28, 2021

Social Proof in 2022: Here’s How to Get Started

by Jared Atchison - If shoppers don’t trust your business, you’re going to have a difficult time generating leads and securing sales. Don’t…

December 25, 2021

How to Segment Your Audience in 2022 (And Why You Should!)

by Jared Atchison - One of the best ways to build rapport with your audience and secure more sales is with customer segmentation.…

December 18, 2021

4 Powerful Ways to Nurture Your New Leads

by Syed Balkhi - Do you want to forge stronger connections with your leads and eventually turn them into customers? If you’re like…

December 7, 2021

Consumer Behavior Model — What Is It?

by Dinesh Agarwal - It might be hard to believe for some, but the cup noodles you always end up buying, the extra…

November 24, 2021

5 Ways to Reduce Shopping Cart Abandonment in 2022

by Jared Atchison - Shopping cart abandonment is one of the biggest struggles eCommerce businesses faced this year. I expect to see this…

November 24, 2021

Trends: Black Friday & Cyber Monday

by Tyson Duffy - Happy Thanksgiving to all! Here are some quick insights on recent trends in Black Friday and Cyber Monday consumer…

November 23, 2021

How to Reach Today’s Omnichannel Consumers

by Larisa Bedgood - Data-Driven Strategies to Reach Today’s Omnichannel Shoppers According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S.…

November 22, 2021

Why Consumer Insights Should Be Pivotal to Digital Transformation

by Efrat Vulfsons - Consumer insights have become a veritable source of information for brands; by deploying text mining and sentiment analysis, you…

October 20, 2021

How Can We Push for Better, More Human Technology? (In Light of the Facebook Leaked Documents)

by Bob Hutchins - The recent Facebook leaked documents show that algorithms matter. They can harm people psychologically and socially. Specifically younger people.…

October 18, 2021

5 Ways Shopping Behaviour Is Changing in the UK

by Michelle Hill - The Covid-19 outbreak caused the most dramatic shifts in consumer behaviour seen in our lifetime but now we have…

October 1, 2021

CPG Brands Can Overcome Mounting Obstacles with Out-of-Home Advertising

by Matt O'Connor - In the wake of the COVID-19 pandemic, the consumer-packaged goods (CPG) industry is navigating a fundamentally different retail landscape…

September 28, 2021

How to Make the Most of Negative Customer Reviews

by Syed Balkhi - When marketers talk about reviews, they mainly refer to the good things people say about their products and brands.…

September 28, 2021

4 Clever Ways to Skyrocket Your Average Order Value

by Syed Balkhi - As a business owner or marketer, your knee-jerk reaction to increasing revenue might start with getting more customers. Don’t…

September 19, 2021

4 Smart Ways to Turbo-Charge Your Marketing Strategy

by Syed Balkhi - Are you looking for a way to turbo-charge your marketing strategy and secure more sales? If you’re like most…

September 3, 2021

How to Recover Lost Sales (5 Expert Tips)

by Syed Balkhi - Are you looking for a way to increase your online store’s sales and engagement? If so, you may instinctively…

August 30, 2021

Connecting With Today’s Digital Consumer

by Larisa Bedgood - We are a society of plugged-in and digitally-connected consumers and the pandemic only raised our expectations of having cohesive,…

August 20, 2021

5 Big CPG Trends We’ll See in the Next 5 Years

by Linda Landers - We don’t always need a crystal ball to see the future. However, the current state of CPG marketing trends…

August 11, 2021

How to Build Trust with Your Audience (5 Expert Tips)

by Syed Balkhi - Are you interested in building trust with your audience and securing more sales? Odds are, the answer is yes!…

August 8, 2021

How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

by Brian Basilico - My wife and I have been watching a documentary series called America, the Story of Us. Two stories in…

August 5, 2021

4 Powerful Ways to Break Customer Communication Barriers

by Syed Balkhi - As business owners and marketers, it’s our job to connect with prospects and help them determine if our product…

August 2, 2021

How to Discover and Close Customer Success Gaps

by Syed Balkhi - Do you know what comes to mind when your customers think of the word success? If not, you may…

July 23, 2021

Reinventing the In-Store Experience: The Reshaping of Retail

by Liz Weinsten - From interactive engagements to destination shopping, major retailers are doubling down on brick-and-mortar post pandemic. The world is reopening.…

July 2, 2021

5 Brands That Have Already Nailed Their Marketing in 2021

by Matt Janaway - Marketing has changed over the years. The marketers back in the Sales Era saw tactics like aggressive promotion to…

June 28, 2021

4 Ways to Skyrocket Your Form Conversions

by Jared Atchison - Are you interested in turning more website visitors into subscribers? If so, you’re not alone. Business leaders and marketing…

June 21, 2021

How COVID-19 Changed Behaviour in Retail

by Sophie Beard - The closure of non-essential stores in March 2020 in the UK and lockdowns across the world, opened up a…

June 15, 2021

How to Design the Best Shopping Experience for Customers in 2021

by Dave Schneider - This year, knowing that old marketing strategies won’t work as they did in the past years is crucial. A…

June 11, 2021

Retail Sales Seasonality: How to Maximize Sales Year-Round

by Maria Yalch - Retail sales seasonality is something that the big players plan for every year. This means they expect to lose…

June 9, 2021

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