Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support, Inc.…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
Football is the most loved sport in the world because of its fans. This is the message that the fast…
Consumer Marketing
Every day, millions are spent to learn about customers. Knowing why customers choose your products can help you better fulfill…
Consumer Marketing
Have you ever wondered how weather and temperature impact a consumer’s buying behavior? Of course, on a hot summer day,…
Consumer Marketing
For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local…
Consumer Marketing
The Types of Consumer Buying BehaviorDo you remember when seemingly crazed parents flocked to shopping malls across the country to…
Consumer Marketing
Far too often, retailers think that consumer buying is randomized - that certain products appeal to certain customers and that…
Consumer Marketing
So, I think it’s a pretty well-known fact – kids love to play dress up! Personally, I was never into…
Consumer Marketing
This year, consumers weren't quite ready to splurge on Valentine's Day. According to the National Retail Federation's 2014 Valentine's Day…
Consumer Marketing
The global e-commerce market is growing by 20 percent each year as about a billion people worldwide shop for everything…
Consumer Marketing