How well do you know your target consumers? I mean really know them? Are they men, women, young, old, Fortune…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
According to a recent report titled ‘BLE Tags: The Location of Things (LOT)’ from ABI Research, the total BLE Beacon…
Consumer Marketing
Now, throughout this post I am going to try a restrain myself as much as possible from using the word…
Consumer Marketing
The first reference to what we now know as “pumpkin spice” can be traced back to 1796. That’s the year…
Consumer Marketing
One of the biggest challenges—if not the biggest challenge—of running a business that offers seasonal products is finding how to…
Consumer Marketing
As consumer product companies keep promoting fingerprint readers and heart rate sensors to the general public, biometric technologies are being…
Consumer Marketing
Not so long ago, retailers always spoke of location-based marketing with a note of caution. Fast forward a year, and…
Consumer Marketing
Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers.…
Consumer Marketing
The way we purchase products and services has evolved dramatically in recent years. We are now faced with customer journeys…
Consumer Marketing
Color influences our attitudes, emotions, and definitely our decisions in purchases. Making the right decision on which colors will be…
Consumer Marketing