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Consumer Marketing

Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.

5 Trends Shaping Retail and Why All Employers Should Care (Part 1 of 3)

As retailers wrap up Q1 2016, now is a good time to reflect on recent retail trends as we look…

Jay Leonard
April 16, 2016
Consumer Marketing

6 Important Stats on How Consumer Behavior Has Changed in the Digital Age

We all know that consumers change from year to year. It might be slight variations; it might huge, sweeping trends…

Connor Brooke
March 29, 2016
Consumer Marketing

Run, Buyer, Run! When Personalization Borders on Harassment/Creepiness

We all experience it. We have been looking for new patio furniture on various websites, and all of a sudden…

Connor Brooke
March 22, 2016
Consumer Marketing

The Secret to Influencer Marketing: 3 Things Successful Brands Always Do

In a world of ad-blocking software and online reviews, there's little doubt that today’s marketing environment is driven by consumers.…

Connor Brooke
February 26, 2016
Consumer Marketing

How to Meet Your Business Marketing Objectives

Marketing is one of the most important departments in your organization, and meeting your marketing objectives is one way to…

Connor Brooke
January 31, 2016
Consumer Marketing

The Science Behind Cognitive Marketing

Conventional marketing strategies used today involve ‘in your face’ tactics, which you’d probably call advertising. Those creating campaigns will design…

Connor Brooke
January 3, 2016
Consumer Marketing

Putting the “Customer” Back into CRM – What to Expect in 2016

When you think customer lifecycle, you may automatically think CRM. To date, CRM technologies and the business processes that support…

Connor Brooke
January 3, 2016
Consumer Marketing

5 Survival Tips for Last Minute Shopping

Still have some holiday shopping to do? You are not alone. According to a recent National Retail Federation survey, 90…

Libra White
December 17, 2015
Consumer Marketing

Retail Product Placement: 5 Tips for Small and Medium Businesses

Pay to get in, pay for shelf space, pay to stay, and pay to reduce your competitor's shelf space. Slotting…

Connor Brooke
December 16, 2015
Consumer Marketing

How Virtual Reality is Changing the Marketing and Advertising Game

When we think about Virtual Reality (VR), we tend to think of video games with a huge helmet that covers…

Alan Draper
December 6, 2015
Consumer Marketing

Top Technology Changes That Will Reshape Consumer Behavior in the Future

Technology has been rapidly developing from the last decade. The rise of the smartphone and constant internet connectivity has changed…

Jay Leonard
November 27, 2015
Consumer Marketing

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