For online retailers, customer service can be a huge differentiator, and a secret weapon for customer advocacy. Customer expectations today…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely on…
Consumer Marketing
As a marketer, it's important to lessen any doubts customers may have about buying your product. Customer uncertainty can come…
Consumer Marketing
As a marketer, it helps to ask yourself pertinent questions such as:what motivates your consumer buying decisions?Are consumers rational? It…
Consumer Marketing
If you are considering implementing discounts as a pricing strategy, there are usually three main causes why you are even…
Consumer Marketing
Providing discounts can be an effective way to boost sales. However, if not done right, it can harm your brand…
Consumer Marketing
Here’s the deal – all of us are prone to unexpected mental shortcut when it comes to being sold stuff.…
Consumer Marketing
Qualitative research is misunderstood more often than its sister strategy quantitative research. As a result, many marketers are missing out…
Consumer Marketing
Whatever you’re selling, your product is now seen as a commodity. Not so long ago, brands had the power to…
Consumer Marketing
One of the um… interesting... things about the media coverage in America is the fixation on politics, especially the office…
Consumer Marketing