I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
Marketing is becoming increasingly transparent, for content marketers. Technologies have progressed enough to allow you to map consumer journeys, to…
Consumer Marketing
The checkout counter is seen as a key spot in any store because every customer making a purchase will see…
Consumer Marketing
2016 was an exciting year for retail. A range of new products and players impressed consumers and changed what they…
Consumer Marketing
Whether you are a product specialist or a grocery store supplier, if you plan on hosting an in-store product demonstration,…
Consumer Marketing
Retail endcaps can be a very powerful tool for you and your retail partners, especially when you work together to…
Consumer Marketing
This past fall, consumer spending climbed to the highest it’s ever been in the past seven years. Forrester research also…
Consumer Marketing
Last month, Herbalife agreed to restructure its U.S. operations and to pay $200 million in consumer reparations after a two-year…
Consumer Marketing
Used car salesmen -- ya gotta love em'! OK, you don't. But you do have to admire them from a…
Consumer Marketing
You’ve heard about the popularity of online marketing and social media. However, what you may have forgotten about is the…
Consumer Marketing