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Jay Leonard

Contributor
105 Articles

Latest Articles By Jay Leonard

14 Product Photography Tips to Make You Look Like a Pro

Does your idea of photography still include the wind-up disposable cameras at summer camp? Would you consider your experience taking…

Jay Leonard
March 6, 2019
Product Management

What Is User Generated Content And How It Is Relevant?

With 50% of consumers saying that seeing user-generated content would increase their chances of buying products, it’s no surprise so…

Jay Leonard
March 6, 2019
Content Marketing

How Technology Improves Workplace Productivity

It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment.…

Jay Leonard
February 7, 2019
Human Resources

100 Impactful Marketing Words (and 75 You Should Avoid)

How can you grow online through the right marketing power words, and which should you avoid? In online marketing, the…

Jay Leonard
January 29, 2019
Marketing

The Pros and Cons of Employee Incentive Programs: Are They Worth It?

Incentive programs are powerful tools to motivate and engage team members. Compensation such as stock options, pensions, and bonuses push…

Jay Leonard
December 27, 2018
Human Resources

Why Is Social Media Important For Businesses?

Social media is short attention span marketing. It fits well with the attention span of today’s people… In fact, if…

Jay Leonard
November 22, 2018
Social Media

Best Daily Schedule: How The Most Productive People Schedule Out Their Days

If you’re reading this article, then it’s safe to say that you want to become a more productive person. After…

Jay Leonard
November 19, 2018
Strategy

The Growing Importance of Welcome Emails [Infographic]

Didn’t think welcome emails are important? Think again. According to Invespcro, welcome emails are so important that they result in…

Jay Leonard
November 1, 2018
Infographics

How Airbnb’s ‘Experiences’ Campaign Took Over Instagram [Deep Dive]

From silent discos in San Francisco to top-notch sushi lessons in Tokyo and surfing lessons in Sydney, never has travel…

Jay Leonard
October 19, 2018
Instagram

The No-Brainer’s Guide to Call-to-Actions

Do you remember when you subscribed to an unplanned product and service? The countless times you downloaded Dropbox, Spotify or…

Jay Leonard
October 11, 2018
Online Marketing

16 Marketing Podcasts That Will Teach You Marketing

I know that I am quite late to hop on the Podcast fan train. But I learned to appreciate the…

Jay Leonard
October 10, 2018
Podcasts

4 Types of Customer Segmentation All Marketers Should Know

Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think…

Jay Leonard
September 22, 2018
Customer Experience

8 Sales Industry Insights That Will Help You Sell Smarter [Infographic]

The sales landscape is driven by speed. 'Always be closing' is still a mantra that is rife within the industry.…

Jay Leonard
August 21, 2018
Infographics

What is SMS Marketing and How Does it Work?

SMS marketing is just another way to reach your potential customers and keep them in the loop about your services.…

Jay Leonard
May 24, 2018
Mobile & Apps

Tips for Successful A/B Testing of Your Facebook Video Ads

  If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly…

Jay Leonard
March 28, 2018
Facebook

10 Amazing Benefits of SMS Marketing

SMS marketing is a somewhat hidden gem amongst the advertising world. It sounds fancy, perhaps even mysterious. It’s not mysterious…

Jay Leonard
March 12, 2018
Digital Marketing

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