With the amount of planning that went into your trade show display, from the setting the budget for the exhibition,…
Customer Experience
In order to gain and retain customers today you need to focus on creating engaging experiences. Check out these customer experience tips and best practices.
Qualitative research or quantitative research? Doesn’t matter if you’re doing it wrong. It used to be that qualitative research was…
Every day customers get bombarded with various products and services, while the competition for their attention rapidly soars. If you're…
A few weeks ago, I “fired” my (really) long-time insurance agent. I was one of his first clients and over…
Traditional customer support methods are not that complex. Companies simply create a low-cost call center and populate it with people…
Employees are the backbone of any company. It’s them who help foster, and build relations with the customer. Treating your…
In a past job, my superiors were excited about what they called the “elephant-and-rider metaphor.” It comes from psychologist Jonathan…
Discover how an effective Customer Relationship Management (CRM) system can enable your business to measure customer satisfaction in order to…
If you work in customer service, then you know that words are incredibly powerful. According to psychologists Mark Waldman and…
Amazon has long been considered an exemplar of how to create a great customer experience. Yet as a recent New…