Sales & Marketing

Customer Experience

In order to gain and retain customers today you need to focus on creating engaging experiences. Check out these customer experience tips and best practices.

Best CRM Software Tools — Top 11 CRMs Reviewed and Compared for 2023

by Nick Saraev - 79% of leads don’t convert without a CRM. With one of the best CRM software tools, you can not…

January 12, 2023

Amazon Introduces the New TikTok-Like Scroll-Shop Experience — Inspire

by Krishi Chowdary - Amazon has gotten on board with TikTok! According to the Wall Street Journal, the e-commerce business is introducing a…

January 2, 2023

Why Product Reviews Are Important For B2B SaaS

by Chanakya Kyatham - With new brands and products penetrating the market daily, it is natural that new growth and marketing hacks will…

January 17, 2022

The Omnichannel Experience – What the Heck Does That Mean? 

by Shep Hyken - There is a term in the customer service world that is often misused or misunderstood. That term is omnichannel.…

January 17, 2022

Intentional Customer Experience as North Star

by Lynn Hunsaker - In a time when customer attitudes and behaviors are shifting and evolving rapidly, companies are finding customer intelligence uses…

January 14, 2022

Top 7 Customer Feedback Tools for 2022

by Chanakya Kyatham - Are you looking for the best customer feedback software to capture the inputs that your customers think of you?…

January 13, 2022

7 Effective Ways to Improve Your Customer Experience Strategy

by Vineet Gupta - Customer experience is fast becoming a focal point for many companies today. In 2020, 27% of brands improved their…

January 13, 2022

5 Lessons On How to Personalize the Customer Experience

by Shep Hyken - I love to receive great examples of outstanding customer service. I’m always on the lookout for great stories, whether…

January 10, 2022

How to Measure Effective Customer Service On Social Media

by Kinga Edwards - If you run a business and social media is a necessary evil for you, this article can change your…

January 9, 2022

7 Customer Expectations and Why I Shouldn’t Have to Ask for a Napkin

by Steve DiGioia - We all speak about expectations, customer expectations. They can be reasonable or extreme, and sometimes achievable or bizarre. But…

January 6, 2022

How Much Do You Trust Your Customers?

by Shep Hyken - One of our loyal subscribers, Darrell Grant, The CXO at Hightower Wealth Advisors, shared a great story that provides…

January 3, 2022

4 Critical Steps in Your Customer Acquisition Journey

by Thomas Griffin - It’s rare for customers to come across a product online and then simply click the buy or add to…

January 2, 2022

One Simple Idea That Can Help You Retain Your Best Employees

by Shep Hyken - We had some great feedback on The Three N’s of Employee Fulfillment article and video. Plenty of great comments.…

December 28, 2021

How to Make Your Business More Successful

by David Amerland - The secret to running a successful business is gaining new customers while retaining the ones you have. This leads…

December 23, 2021

Don’t Cut What Is Obvious to the Customer  

by Shep Hyken - Last week I covered the concept of skimpflation. In case you missed it, the short definition is that skimpflation…

December 17, 2021

Top 8 Fresh Customer Success Trends to Keep Up with in 2022

by Philipp Wolf - After an eventful year like 2021, there are bound to be fundamental changes to the world of customer success.…

December 17, 2021

9 Benefits and Reasons Why You Should Educate Your Clients

by Kinga Edwards - Educating your clients is a great way to increase customer loyalty and retention. Additionally, it allows you to stay…

December 11, 2021

Everything Sucks and That’s Perfect!

by Daniel Burrus - You read that headline right: everything does suck! And in this article, I’m going to give you the solid…

December 10, 2021

How to Introduce Customer Financing in Your Business

by Peter Daisyme - If you’re going to sell expensive items to customers, you should be prepared to offer your customers some form…

December 10, 2021

Here’s a New Word: Skimpflation

by Shep Hyken - The other day my friend asked me, “Is mediocrity the new customer experience?” He mentioned how he’s had to…

December 10, 2021

The Benefits of Live Chat for Brand and Customer Relationships

by Jason Smith - Live chat has become the preferred method of communication for many customers wanting to contact brands with questions or…

December 1, 2021

How Instant Messaging Apps Can Boost Customer Support

by Daria Leshchenko - Businesses are looking for ways to communicate with customers as smoothly as possible. The introduction of live chats and…

December 1, 2021

8 Ways to Attract and Retain Customers

by Dave Sutton - Building your brand is all about increasing your outreach and engaging more customers. As we always say at TopRight,…

November 30, 2021

Top 10 Questions I’m Asked About Customer Success

by Philipp Wolf - I’ve been talking about Customer Success and its importance for SaaS businesses for a while now, but I know…

November 30, 2021

How to Use Customer Experience to Stay Ahead of Competition

by Ali Faagba - Before eCommerce and SaaS went mainstream, you didn’t have to worry too much over churn if you had a…

November 26, 2021

Making Personalization the Center of Your Customer Retention Strategy like Spotify

by Laura Krajewski - Long-term customers are more valuable to your company’s growth than you may think. A study from Harvard Business School…

November 24, 2021

Customer-Centric Message Maps Engage More Customers

by Laura Patterson - Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business…

November 22, 2021

“New-Style” Digital Versus “Old-Fashioned” Human Interactions

by Shep Hyken - Here’s a question, and I think I know the answer. Would you do business with an airline that didn’t…

November 22, 2021

Why Tax Could Be a Hidden Threat to a Successful Holiday Season

by Liz Armbruester - The holiday season looks a bit different these days. Gone are the long lines of consumers waiting outside of…

November 18, 2021

11 Ways to Receive Excellent Quality Feedback from Customers

by Chanakya Kyatham - All your customers are the most valuable source of information when you think about user experience and product design.…

November 18, 2021

Customer Feedback – Why It Matters + 6 Ways to Collect It

by Nandini Sharma - Customer feedback is essential to every business in the age where we are witnessing cut-throat competition in nearly every…

November 17, 2021

A Fast Answer or the Right Answer

by Shep Hyken - Recently I was talking to a customer support rep. She was amazing. She was personable, genuinely cared, and I…

November 15, 2021

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