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Customer Experience

In order to gain and retain customers today you need to focus on creating engaging experiences. Check out these customer experience tips and best practices.

Building the Case for Only Using Contacts in Your CRM

Alright, you’re on board. You’ve read the article about the benefits of a contacts-only approach to CRM, the one discussing…

Connor Brooke
March 27, 2018
Customer Experience

4 Ways to Make Your ECommerce Customers Happy

Right from the beginning, the aim of your eCommerce business is to attract customers to your online store and encourage…

Alan Draper
March 20, 2018
Customer Experience

Brand Archetypes Help Manufacturers Connect With Ideal Customers

Whether it's running shoes, lawn mowers, cosmetics, accounting services, or bulletproof glass — B2C and B2B brands must inspire their…

Connor Brooke
March 20, 2018
Customer Experience

Why Customer Experience Will Be the Future of Brand Differentiation

Today, customer-focused strategies are essential for a business's success, and only those who provide an outstanding customer experience truly stand…

Connor Brooke
March 20, 2018
Customer Experience

Why Data Quality Will Dominate IRX Conversations

It’s that time of year again. Internet Retailing Expo (IRX) is one of my favourite ecommerce events. Taking place at…

Alan Draper
March 15, 2018
Customer Experience

How Content Feedback Helps Marketers Reach People

People tend to see customer service as the hallmark of customer experience, but marketers play a major role in modern…

Alan Draper
March 14, 2018
Customer Experience

Which Customer Satisfaction Metric is Right for You?

Improving the customer experience is on the top of the list for most businesses. After all, happy customers have higher…

James Spillane
March 8, 2018
Customer Experience

7 Must-Know CRM Adoption Statistics and What They Mean for Your CRM

Choosing and adopting a CRM for your company is a lot like setting your sales team up on a blind…

James Spillane
March 8, 2018
Customer Experience

How Can Your Company Operationalize the Customer Experience?

We notice it and hear it everywhere. Something is shifting in how customers decide to engage with companies, and companies…

Jay Leonard
March 7, 2018
Customer Experience

Use AI and Be a Customer Service Hero in 2018

AI technology is already being used by high performing customer service teams across the globe to help them deliver outstanding…

Connor Brooke
February 28, 2018
Customer Experience

2018 Predictions: A Year to Watch for Customer Experience and Digital Disruption

2017 was a big year for eCommerce: B2B eCommerce skyrocketed, the buzz around AI reached a peak and mobile traffic…

Jay Leonard
February 22, 2018
Customer Experience

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