OK, so maybe I’m a little premature in predicting the death of retail (referring to traditional brick-and-mortar stores). Yes, retail…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
This year’s Black Friday and Cyber Monday shopping results are in and Americans showed no signs of slowing down their…
Consumer Marketing
Consumer marketing trends are always evolving, especially as new technology becomes available. This year has been all about the influencer,…
Consumer Marketing
It seems we live in a world constantly conflicted by the opinions of giant corporations and everyday consumers. This has…
Consumer Marketing
For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product…
Consumer Marketing
Research shows us that 91% of customers will reach for their smartphone or connected device when carrying out any single…
Consumer Marketing
By 2020 Generation Z will account for 40% of all consumers. Generation Z are researchers, they self-educate and find information…
Consumer Marketing
It’s a common knowledge that 84% B2B decision makers start the buying process with a referral. What about B2C segment?…
Consumer Marketing
As consumers, we've become lazy. Because we have a mound of technology at our fingertips, we automatically opt for the…
Consumer Marketing
A major brick-and-mortar retail store closed recently in the town where I live. The problem for those of us who…
Consumer Marketing