The rise of Artificial Intelligence in the marketing world has created some remarkable opportunities for businesses to revolutionize how they…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
Many consumers shopping for retail products start their journey online, and usually with a search. Although retail marketers know that…
Consumer Marketing
Targeting the Last Minute Shopper Shopping for last minute gifts can be an arduous process. Shoppers can often feel a…
Consumer Marketing
The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black…
Consumer Marketing
Retail mobile marketers - it’s almost time to put away your obscure but timely Halloween costume and put on your…
Consumer Marketing
While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting…
Consumer Marketing
Have you ever asked yourself how your brand makes your customers feel? Sure, your customer service department may make them…
Consumer Marketing
The key to selling something to a potential client is not in persuading him to buy from you. Nowadays, it…
Consumer Marketing
In 2017, retail sales in the summer months fell by almost 10 percent, partly due to a decline in overall…
Consumer Marketing
For B2B companies, understanding the customer journey is key to boosting profits, finding new opportunities, and increasing sales. We should…
Consumer Marketing