If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions. People…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
If you want to run a successful business, it’s vital that you understand your target audience. Your target audience encompasses…
Consumer Marketing
In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit…
Consumer Marketing
Voice interaction has been linked directly to local search with an increase in phone calls. Whether its to find restaurants,…
Consumer Marketing
Gen Z. The true “digital natives.” They have always lived in a world with endless digital access. While many marketers…
Consumer Marketing
I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On any…
Consumer Marketing
Today’s consumers expect personalized shopping experiences, both online and offline. In fact, 73% of consumers prefer to do business with…
Consumer Marketing
It is estimated that in 2020, half of all searches in the U.S. will by done by voice search and…
Consumer Marketing
Every January the retail industry flocks to New York for ‘The Big Show’, also known as NRF, a three-day event…
Consumer Marketing
Around 57% of shoppers use apps while in-store, and it seems pretty apparent there’s a strategy that can be carved…
Consumer Marketing