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Consumer Marketing

Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.

Retail by the Numbers: The State of Digital Advertising 2019

Earlier this year, we released The State of Digital Advertising Report 2019—the result of our annual survey of over 450…

Connor Brooke
October 5, 2019
Consumer Marketing

How to Stay One Step Ahead of Changing Customer Behaviours

5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today's digital world, where people want instant gratification,…

Connor Brooke
September 23, 2019
Consumer Marketing

How to Run an Effective End of Summer Sale

Don’t worry! You still have a lot of summer left since it technically ends around the 22nd or 23rd of…

Alan Draper
August 19, 2019
Consumer Marketing

How to Increase Sales by Boosting Consumer Engagement

We all want the opportunity to get more traffic and sales to our business website. There are several tactics out…

James Spillane
August 13, 2019
Consumer Marketing

3 Ways to Turn Casual Customers Into Brand Ambassadors

For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As…

Jay Leonard
August 10, 2019
Consumer Marketing

Omnichannel Consumers and Retail of the Future

Omnichannel Consumers and Retail of the Future Retail is continually evolving to embrace new technology, the rise of ecommerce and…

Alan Draper
August 1, 2019
Consumer Marketing

Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer

Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer According to a recent survey from…

Connor Brooke
July 5, 2019
Consumer Marketing

Now is the Time to Get in on the $80 Billion Back-to-School Market

Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest…

Connor Brooke
June 21, 2019
Consumer Marketing

What Do Consumers Really Think About Personalization?

What do Consumers Really Think About Personalization? Personalization is a top priority for marketers. We all have hard the discussions,…

Connor Brooke
June 21, 2019
Consumer Marketing

How to Use Scarcity Tactics to Improve Sales

Marketers around the world continuously use psychological triggers to generate sales. Scarcity selling is one of the most popular tactics…

James Spillane
May 13, 2019
Consumer Marketing

How to Build Social Proof On-Site

Social proof is one of the best ways to increase your conversions, generate more interested leads, and overall gives your…

Connor Brooke
May 13, 2019
Consumer Marketing

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