Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
When high-end online reputation management experts like me get together and kibitz about prospecting new business we always talk about…
Branding
In today’s fast-paced, 24-7, mobile and competitive world, accurately and effectively communicating your company’s values and unique capabilities are vital…
Branding
So where do logos come from? It’s both an interesting and useful question to ask. Interesting, because the answer tracks…
Branding
So, you’ve decided to go into business for yourself or you have just re-entered the job market and are looking…
Branding
I’m curious why brand marketers are still unsure about reaching out to influencers. To me, it seems obvious. Sam Fiorella…
Branding
TripAdvisor, the leading hotel and travel reviews site, will be spun out from its parent Expedia this month, andshareholders are giddy.…
Branding
Levi’s touts that they “epitomize classic American style and effortless cool” – and we can’t disagree. The original jeans retailer…
Branding
Brand loyalty can be a powerful ally for real-world businesses. But it’s also a common device used in fictional works…
Branding
In the past weeks the social media landscape has seen one of the biggest head-to-head battles in a long time,…
Branding