Two of the most popular hair care brands—Herbal Essences and Pantene—promise the same thing: shiny, healthy hair. While we don’t…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Forbes' 2013 report of the world’s most reputable companies was published in April and unlike previous years, did not cause…
Branding
Most of us are familiar with Kellogg’s breakfast cereal mascots – after all, we grew up on them. Some of…
Branding
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a…
Branding
I wanted to share some insights from a recent interview I did for Speaker magazine about how to develop effective…
Branding
Taylor Chapman, a 27-year-old marketer from Ft. Lauderdale, FL, learned a crucial lesson about social media and personal branding. What…
Branding
Innovations in graphic design and packaging can make the difference in creating a memorable product. One new trend in packaging…
Branding
At first glance, the phrases “brand advocate” and “brand ambassador” differ by about half a word – yet that half…
Branding
Last month, we had the pleasure of hosting the knowledgeable Jeremiah Owyang to discuss the merging of paid, owned &…
Branding
The Case of Lucozade Growing up in the UK in the early 80′s you were bound to have experienced Lucozade…
Branding