Although storytelling is popular in content marketing, many business owners don’t know how to tell stories that sell. They cast…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Much has been written about “brand” and “reputation”, but these two terms should never be used interchangeably. In a recent…
Branding
Over and over again, companies hear the importance of differentiation—of distinguishing their brands from the competition. And while it’s important…
Branding
From Bayou to Bernie Madoff, it feels like every day brings a new scandal in the investment world. From hedge…
Branding
This multi-million dollar commercial, which celebrates the 25th anniversary of Nike’s biggest campaign, ends with three of the most well…
Branding
A business reputation is just as important now as it was when small towns trusted a family name in business.…
Branding
Take Lessons from Big Business When Building Your Brand Building a strong brand is essential in order to stay ahead…
Branding
Full disclosure here: I’m making a case for a more precise and mindful use of sound in conveying your brand…
Branding
What do you think of when you see the Golden Arches? McDonalds. What about when you see a swoosh? Well,…
Branding
In the history of the stock market, there has never been a company that has had its stock meet or…
Branding