Latest in Branding

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down…

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95%…

One day, back when I was in college – during the first week of class, my advertising professor was…

There are all sorts of reasons businesses rebrand, some good, others not so good. In the category of ‘not…

New Year’s Eve and New Year’s Day are now behind us, and 2022 has arrived. With all the hoopla…

If I told you that there was a branding tactic that would give you a huge advantage over every…

When it comes to branding, consistency is key. And by being consistent, your product or service becomes known to…

Despite recent concern about declining consumer confidence, this year’s holiday shopping season is on track to break records once…

The “people buy from people” adage is so ubiquitous in business that we don’t even know who actually uttered…

They say image is everything and, while that’s not strictly true, perception is certainly vital when it comes to…