Sales & Marketing

Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

by Tom Whatley - In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down…

January 21, 2022

How to Build and Measure Brand Awareness

by Tom Whatley - Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95%…

January 21, 2022

3 Steps to Make Sure Consumers Recall Your Brand

by DeJuan Wright - One day, back when I was in college – during the first week of class, my advertising professor was…

January 19, 2022

Why You Probably Don’t Need To Rebrand

by Jason Ball - There are all sorts of reasons businesses rebrand, some good, others not so good. In the category of ‘not…

January 14, 2022

What Happens to New Year’s Brands After January First?

by Debbie Laskey - New Year’s Eve and New Year’s Day are now behind us, and 2022 has arrived. With all the hoopla…

January 5, 2022

Brands That Do This Will Have a Huge Advantage Over Their Competitors

by DeJuan Wright - If I told you that there was a branding tactic that would give you a huge advantage over every…

January 4, 2022

Tips to Creating a Consistent Brand

by Justin Wong - When it comes to branding, consistency is key. And by being consistent, your product or service becomes known to…

December 29, 2021

4 Ways the Holidays Can Help Your Brand

by Dave Sutton - Despite recent concern about declining consumer confidence, this year’s holiday shopping season is on track to break records once…

December 27, 2021

The 5 Questions You Need to Answer to Create Your Personal Brand Strategy

by Claire Mason - The “people buy from people” adage is so ubiquitous in business that we don’t even know who actually uttered…

December 26, 2021

CEO Brand Management Is Key to Strengthening Personal Connections

by Lis Anderson - They say image is everything and, while that’s not strictly true, perception is certainly vital when it comes to…

December 20, 2021

5 Pillars to Building a Strong Brand in 2022

by Alon Even - 1. Defining a brand personality. Brand personality is what connects you emotionally with your prospects and customers. Brands without…

December 17, 2021

5 Ways Brand Lift Studies Can Inform Your Campaign Strategy

by Erin Hynes - Before running any digital campaign, it’s crucial to align brand messaging and strategy. Doing this helps marketers ensure that…

December 15, 2021

Behind-the-Scenes of Building Brand Resonance

by Justin Wong - Brand resonance is the intense psychological connection between consumers and a brand. It refers to how well consumers relate…

December 13, 2021

4 Basic Yet Amazing PR Tactics That Work For Every Business

by Chris Christoff - Do you have a PR strategy for your business? If you don’t, you should seriously consider having one. In…

December 2, 2021

Branding Strategy Best Practices + 15 Costly Mistakes You Need to Prevent

by Alejandra Zilak - What are your favorite brands? Apple? Disney? Trader Joe’s? What do they all have in common? Even if you…

December 1, 2021

8 Outside the Box Strategies for Successful Brand Management

by Jessica Robinson - It is an undeniable fact that every business big or small wants to develop itself into a popular brand.…

December 1, 2021

7 Brand Awareness Tools That Support Your Business Growth

by Alejandra Zilak - Brand awareness is a golden ticket. It can actually be the golden ticket if the reason people are familiar…

November 30, 2021

How to Create a Brand Experience That Fuels Sustainable Growth (+ Examples)

by Alejandra Zilak - A long time ago (in a galaxy far, far away) when people needed to buy something, they went to…

November 30, 2021

How to Build an Online Brand – A Quick Start Guide

by Emily Standley - Building a brand online can be a tricky business. But the benefits can be incredible and there’s no better…

November 24, 2021

A Content-Driven Framework for Personal Brand Building

by Tom Whatley - Your relationships and reputation are intangible assets. Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and…

November 19, 2021

The Importance of Trial & Error: 5 Tips to Successfully Scale Your Brand Abroad

by Jonny Grubin - There are many reasons brands look to expand globally. New potential customers—and sources of revenue—are high on the list,…

November 10, 2021

Personal Branding for Consultants: 8 Tips for Success

by Wendy Marx - It’s an exciting time to be a consultant with so many areas where you can truly thrive. But sadly,…

November 9, 2021

Optimize the Branding Process

by Erin McDonald - You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful…

November 4, 2021

The Basics of Branding and How to Make Yours Memorable

by Daisia Conrad - When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with…

November 1, 2021

How to Connect With Customers Through Emotional Branding (+ Examples)

by Alejandra Zilak - No matter how much of a stoic you may try to be, guaranteed, there’s something that tugs at your…

October 28, 2021

4 Free Ways to Use Product Placement to Increase Brand Awareness

by DeJuan Wright - Have you ever watched a television show and seen one of the characters drinking a Coke and out of…

October 25, 2021

How to Design a Product Label that Enhances Your Brand Identity

by Chanakya Kyatham - When creating an effective but robust marketing strategy for your company or brand, it’s absolutely essential to get a…

October 25, 2021

Brands Must Do This to Appeal to Gen Z

by DeJuan Wright - Ask someone outside of Generation Z their opinion on Gen Zers and you’ll get a myriad of answers. As…

October 19, 2021

How to Create and Fine-Tune Your Brand Identity to Grow Your Business (+ Exercises & Templates)

by Alejandra Zilak - Without reaching out to Google for an answer, what’s your definition of brand identity? There are many ways to…

October 18, 2021

How to Ensure Brand Authenticity to Build Trust With Customers (+ Examples)

by Alejandra Zilak - Once upon a time, businesses could advertise what they sold, add some bells and whistles for good measure, and…

October 17, 2021

How to Develop a Brand Style Guide That Attracts Ideal Buyers (Tips + Examples)

by Alejandra Zilak - When you think about the most popular brands, you likely notice certain common denominators — they’re easily recognizable, and…

October 17, 2021

All Great Advertisements Contain These Elements

by DeJuan Wright - Let’s play a game. The only rules to this game is that you have to answer each question honestly,…

October 16, 2021

Popular Topics

Get weekly insider business guides & reviews for free

Join our FREE Telegram Group Now!