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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Defining a Localization Strategy: How Do Logos Fit Into Your Global Plans?

Your brand logos speak volumes in your home country. Proudly boasting your cool, fresh attitude, they represent everything your company…

Jay Leonard
November 19, 2013
Branding

Branded Content: Digital Marketing Connects Through Storytelling

Huge brands are doing it. Small brands are doing it. Brands somewhere between huge and small? They’re also doing it.…

Alan Draper
November 16, 2013
Branding

UGGs and Their ‘UGGly’ Reputation

[Editor's note: We have been informed that the article originally posted here was incorrect and misleading. After reviewing the information,…

Jay Leonard
November 13, 2013
Branding

8 Ways for Realtors to Build their Personal Brand

The real estate industry stands out from many others because it often focuses more on the individual realtor than the…

James Spillane
November 2, 2013
Branding

Why Visual Content Is Important For Personal Branding

How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety…

James Spillane
November 1, 2013
Branding

Brand Awareness… Where is it Today?

Where is brand awareness today? Many marketers and business executives don’t value brand awareness as much as they did a…

Connor Brooke
October 28, 2013
Branding

3 Branding Mistakes To Avoid As Your Business Grows

Building a brand can be an exciting process, and when business is booming, the first instinct of many marketers is…

James Spillane
October 22, 2013
Branding

10 Reasons Why You Need a Brand Strategy

Your company has to become more than a set of products, services, employees, and words. A brand strategy is essential…

James Spillane
October 17, 2013
Branding

5 Reasons Why a Custom Logo Design Is Important For a Small Business

Are you running a small business? Are you wondering whether investment in a custom designed logo is a wise option?…

Jay Leonard
October 10, 2013
Branding

Playing the Online Reputation Shell Game

If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and…

James Spillane
October 8, 2013
Branding

Why We Can’t Stop Talking About Miley Cyrus

Despite the backlash Miley Cyrus has received over the past month or so, as a marketer, it makes me think…

Jay Leonard
October 4, 2013
Branding

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