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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Empowering Advocates: Lessons Learned From Kia Motors

George Haynes, Digital and Social Media Manager at Kia Motors, recently joined Greg Shove, Founder and CEO at SocialChorus, for…

Connor Brooke
June 3, 2013
Branding

Anthropologie: Small Business Branding Lessons From a Major Brand

Walk through just about any mall in Knoxville, Tennessee, Kalamazoo, Michigan, or Spokane, Washington, and you’ll hardly know you ever…

Jay Leonard
May 28, 2013
Branding

12 Brands That Follow the 12 Tenets of the Scout Law

Every Monday night, from age 6 through age 17, you could find me at a Boy Scout meeting. Many of…

James Spillane
May 20, 2013
Branding

5 Effective Brand Building Strategies to Attract Customers

Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness…

Connor Brooke
May 10, 2013
Branding

Using Six Thinking Hats To Build Your Personal Brand

Edward de Bono’s Six Thinking Hats can help you strengthen your personal brand as a valued team member and potential…

Connor Brooke
May 8, 2013
Branding

Protecting your Brand Online

No business or person is perfect. Even if you’ve done a good job avoiding trouble and staying on the straight…

Alan Draper
May 6, 2013
Branding

Branding 101: Why Your Site’s Masthead Matters

Changes to a website’s masthead resulted in a 232% increase in lead generation, according to a new case study by…

Connor Brooke
May 3, 2013
Branding

How Sports Sponsorship Benefits Brands: The Barclays Premier League [report]

Premier League clubs are renowned for revenue. Seven are among the top 20 richest in the world and, with this…

Connor Brooke
May 2, 2013
Branding

Branding Tips From Benjamin Franklin

The other day I wrote a blog post about Leonardo da Vinci, highlighting a few of his eccentricities, accomplishments, and…

Jay Leonard
April 29, 2013
Branding

What You Need to Know About the 5 Different Logo Design Backgrounds

As you near the completion of your logo design, it's important to consider how usable it will be and how…

Jay Leonard
April 26, 2013
Branding

A Great Brand Taps Into Emotions

“Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an…

Connor Brooke
April 25, 2013
Branding

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