Jay Leonard

When making a purchase I like to explore the market to ensure I am getting a good deal that will…

Every marketer needs the right tools in order to succeed in running marketing campaigns. Good tools make your life easier,…

Big data has opened the door for businesses to market their products and services much more effectively. In fact, according…

First, a fact. Too many people at too many companies see price as a constant. They believe in the “set…

With the influx of apps competing for smartphone users’ attention, marketers have realized that getting users to install that app…

As the direct sales industry shifts from home parties to online sales, many direct sales consultants are unsure how to…

“I don’t have time to exercise. I can’t do it at the office, and I’ll look like an idiot if…

Finding a serious customer is hard work. Asking some of these questions may make it easier to find and keep…

Service departments rely on the tendency to focus on resolving incidents rather than addressing the underlying problems. Many of those…

Recent studies have shown that two-thirds of customers want to call to speak to a financial services agent in order…

Is your firm suffering from a shortage of top talent? Are new leads turning to your competitors first? Have you…

It only takes a quick look at the Fortune 500 to see that there are still significant challenges for minority…

SMS, or text messaging, has been a channel used by marketers to communicate with prospective customers for years. But most…

Is the era of “free” social media marketing dead? It seems so, but here is the guide to the new…

When you are developing a fulfillment system you need to plan for the unexpected. There are several aspects of e-commerce…