Whether you have outgrown your current brand name, need to stand out in a newly crowded market, or are totally…
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Latest Articles By Jay Leonard
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn,…
LinkedIn’s most significant vulnerability lies in their inability to react to customer’s issues quickly. While the platform is such an…
One way or another, leaders in any organization are always leading by example. While this idea is usually associated with…
Many companies now promote diversity and inclusion in the workplace in order to attract candidates to their roles. In doing…
When most people think about starting a business, psychology doesn’t normally come to mind. Most business owners get started knowing…
For decades, companies adopted a hierarchical structure that echoed a military organization. In recent years, however, many companies have experimented…
In case you didn’t know, we’re major design geeks. From data visualization, to motion graphics, to infographics, we’re obsessed with…
As much as we like to deny it, our animal instincts control much of what we do, holding our attention…
Use Scrum in Agile Marketing to Bring More Visibility to Your Brand Social media and content curation are always in…
We often hear about different ways to run a successful social media strategy, but how can you execute it if…
Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram…
In today’s cut-throat eCommerce market, retailers are turning to Drop Shipping to send online orders directly to their customers. It’s…
There is always so much happening in the social media marketing industry that it can be a challenge to keep…
When building a brand, it’s not enough to create a great product or service and call it a day. If…
With Gen Z-ers on the rise, strategies and tactics everywhere are adapting to how the generations work. One peculiar thing…