Most people probably do not consider sales a social event. Even more so, many social media marketing purists would tell…
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Latest Articles By Jay Leonard
I was on the market for a new MP3 player, but I didn’t want to spend tons of money on…
Jay Leonard
May 2, 2011
Business Articles
Marketers spend a lot of time coming up with a brand name, an it takes a lot of creative and…
Jay Leonard
March 30, 2011
Branding
The subject of “bullying” has been gaining momentum, replacing a nonchalant attitude driven by a nonchalant label. Evidence emerges on…
Jay Leonard
March 22, 2011
Business Articles
Static QR Code: A square, two-dimensional barcode that, when scanned with a smart phone’s reader app, directs people to a…
Jay Leonard
March 19, 2011
Online Marketing
What a week! I’m writing to you from Austin, Texas where I have spent the past four days at South…
Jay Leonard
March 14, 2011
Business Articles
Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will…
Jay Leonard
March 10, 2011
Business Articles
A recent #LeadershipChat on Twitter revolved around the topic of The Difficult Follower and how to lead them.…
Jay Leonard
February 11, 2011
Business Articles
Everybody awaited the release of the original iPhone with great anticipation, and for many, it lived up to its hype…
Jay Leonard
February 10, 2011
Business Articles
Business 2 Community (the “Site”) is a website owned by Clickout Media. You are invited to submit articles, post comments,…
Jay Leonard
February 7, 2011
Influencer identification and tracking tool Traackr didn’t feature in our social media influencers report so we thought it would be…
Jay Leonard
February 3, 2011
Business Articles
Thousands of protesters have taken to the streets in Egypt to express their opposition to President Hosni Mubarak’s regime and…
Jay Leonard
January 27, 2011
Business Articles
In advertising, every creative project starts with a document known as the "Creative Brief." This is usually prepared by the…
Jay Leonard
January 5, 2011
Branding
You’ve finally decided to do it. Your competitors have been kicking your behind online for years and you’re ready to…
Jay Leonard
December 10, 2010
Online Marketing
An online community for your event or meeting helps exhibitors, sponsors, speakers and attendees get engaged with an event and…
Jay Leonard
October 29, 2010
Business Articles
I have been a student of selling and sales management for more than twenty years, and I have used a…
Jay Leonard
October 5, 2010
Business Articles