Jay Leonard

Businesses have to stay ahead of the curve to stand out. Adapting to the times and developing new strategies is…

Sales forecasting is a key component of any business. It helps companies make better business decisions and affects many areas…

2018 was quite a year to remember (or forget, depending on your sentiments). In the world of affiliate marketing, 2018…

Incentive programs are powerful tools to motivate and engage team members. Compensation such as stock options, pensions, and bonuses push…

Content marketing plays a crucial role in the success of many companies and small businesses today. Through publishing fresh, relevant,…

Every year, billions are spent in sales training. Yet all the data shows over 80% of what is taught is…

Emails come in thick and fast these days, with companies competing fiercely for people’s attention. It’s so easy to slip…

Imagine planning the perfect Thanksgiving dinner party, but forgetting to tell your friends and family about it–how do you think…

Changes in SEO are the top issue for 61% of content marketers. This blog looks at some creative uses of…

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Therefore, many companies have a…

  Leaders often struggle to promote accountability within their teams specifically and across organizations more broadly. Even when poor performance…

Thought leadership is a common buzzword in many workplaces and you might even cringe at the term. Especially now, as…

Thanks to the rise of MarTech, marketers have become better equipped to make data-driven decisions and prove their contribution to…

Why Influencer Marketing is Still Important For Brands We’ve seen a lot of changes in social platforms, search, and even…

Account-based marketing (ABM) has been around since the early 2000s—but over the past few years, it’s become an increasingly hot…