Jay Leonard

In a world where marketing strategies rely on data and software that tracks even the smallest online actions, businesses seek…

Starting out with email marketing for small businesses can seem like an impossible task. You have to make time to…

What are the reasons people abandon your shopping cart? If we knew all the reasons someone abandoned a shopping cart,…

In 2015, the McKinsey Global Institute stated, “banks have three to five years to become digitally proficient,” or face a…

In demand, impactful, respected, and well-paid. These are some of the terms people use to describe the role of a…

  A staggering 69 percent of U.S. adults are social media users. With that number increasing all the time, small…

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also…

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience.…

A successful call to action (CTA) is like catnip for marketers. If something I wrote makes someone take the desired…

I’ve never really liked the term “personal brand.” Just something about it. Seems cheesy. Seems inauthentic. Seems contrived. But nevertheless,…

As a business owner, you’re putting a lot of effort into your business to help it grow and succeed. But…

Ever since Instagram has offered the option to retain old Instagram Stories as Highlights, the feature has taken the platform…

Succeeding in business doesn’t have to be all that hard. All you need is the right strategies in place to…

Imagine how you and your personal brand would look today if you had committed time a year or more ago…

Landing pages are a quick, easy, and effective solution to maximize conversions. Today, when everyone is looking for one-click solutions,…