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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Occam’s Razor, or Beware of the System Complicators

I bought a disassembled propane grill one time. There were at least a thousand parts (well, maybe not that many)…

Jay Leonard
September 24, 2019
Business Articles

5 Reasons Why Media Relations Still Matter In 2019

It used to be that when a public relations or marketing professional wanted to create buzz for their client or…

Jay Leonard
September 24, 2019
Business Articles

So, What Do People Put in a Good Email Signature?

The way you sign off in your email leaves the person with a lasting impression of you and your company.…

Jay Leonard
September 24, 2019
Email Marketing

How to Make a Master Content Marketing Plan for 2019 and Beyond

Back in 1996, Bill Gates surprised the whole world with his opinion about which online industries will flourish in the…

Jay Leonard
September 24, 2019
Content Marketing

How to Choose Dropshipping Products: The Ultimate Guide!

If you’re thinking about starting a dropshipping business or you’re already using this method to generate a profit but want…

Jay Leonard
September 24, 2019
Business Articles

How to Take the Best Advantage of Social Media Marketing for Your Business

Social networking has shifted online, opening never-before-seen avenues in the sphere of human contact. Now, information is circulated and shared…

Jay Leonard
September 23, 2019
Business Articles

5 Ways to Convey Your Brand Image Through Social Media

Gaining a competitive edge in the crowded marketplace of the present can be your biggest achievement as a brand. It…

Jay Leonard
September 23, 2019
Business Articles

5 Key Insights From Absolute’s 2019 Endpoint Security Trends Report

Endpoint security tools are 24% of all IT security spending, and by 2020 global IT security spending will reach $128B…

Jay Leonard
September 23, 2019
Cybersecurity

Keeping it Real: Authenticity, Honesty & Transparency in Social Media

I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a…

Jay Leonard
September 22, 2019
Business Articles

Take Ownership of the Customer Experience

I recently visited the website of a prominent sports apparel business to order some expensive Adidas for my 16-year-old. I’m…

Jay Leonard
September 21, 2019
Customer Experience

The One-Page Website: Your All-In-One Tool

Customers want information as easily and quickly as possible, so why not build a simpler website? A one-page website is…

Jay Leonard
September 21, 2019
Business Articles

5 Webinars for Small Business Owners

Small business owners and entrepreneurs know that they can never stop learning. Webinars are effective learning tools, whether its filling…

Jay Leonard
September 21, 2019
Small Business

How to Hire a CRO Agency: A Process to Get It Right

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8%…

Jay Leonard
September 21, 2019
Online Marketing

Location-Based Marketing on the Rise

Location-Based Marketing on the Rise Location based marketing is a powerful tool and more marketers are investing in this tactic…

Jay Leonard
September 21, 2019
Marketing

Social Proof Strategies and Their Importance in Ecommerce

Jump in! The Water’s Fine! Social proof has become a hot topic in ecommerce, but what is it, exactly? Social…

Jay Leonard
September 20, 2019
Business Articles

7 Reasons Why Companies with Apps Earn More Revenue According to Studies

New research states that companies with apps experience higher customer return and revenue—even in their physical stores. If you’re a…

Jay Leonard
September 20, 2019
Business Articles

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