Jay Leonard

Organizations face a great deal of pressure when it comes to making hiring decisions . Selecting a candidate who isn’t…

Not every business is serious about creating user personas these days mainly because their initial efforts may have fallen by…

Share of voice is a term that’s used quite often when talking about competitive research in digital marketing. In this…

In this fast-paced world, we're all tempted to make the most of the time we get in a day, but…

We’ve come a long way from hammering rocks and bones into individual tools and toys. Before we know it, we’ll…

As everyone aims to be agile, you might want to check if you're using agile marketing or if you're still…

Understanding your target audience is crucial for marketing success. It should influence everything from your brand's tone and messaging to…

Audiobooks are one of the greatest, and more recent, gifts to lifelong learners. While tapes of books have existed forever,…

It’s time to find out the reasons why shoppers are abandoning their online carts and how to fix them. When…

Learning and development programs have changed significantly in the 21st century. The era of only classroom-based training is over, replaced…

The likelihood of a company, big or small, facing a security incident has increased, and an estimated one in three…

Being a leader means tough business. Everyone looks up to you, especially when a crisis arises within the team or…

Why is user experience important? When users visit your website, their experience will dictate whether or not they will want…

There has been rapid change in the website design and development field over the past two decades, and we are…

Social media is ingrained in the lives of each generation and social users are becoming more selective. According to Pew…