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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

3 Unexpected Benefits of ERP

When you explore the idea of 'What is ERP?' and its potential benefits for your business, you'll quickly recognize how…

Jay Leonard
September 12, 2019
Business Innovation

Here’s Why People Can’t Resist Video Content

Video content in marketing (and sales) is here, people. If you are eager for growth, do not take this post…

Jay Leonard
September 12, 2019
Business Articles

Are CEOs Now on the Side of HR?

Early one Monday morning this August, the Business Roundtable — an organization comprised of CEOs from almost 200 major US…

Jay Leonard
September 12, 2019
Business Articles

The Agile Manifesto from a Lean Perspective

“Everybody has their manifesto; let them talk their language, come to the people, and the people will decide” -- Prakash…

Jay Leonard
September 11, 2019
Business Articles

Simple Ways to Improve Your SEO Efforts

Marketing your business effectively will involve many different techniques, from content to social media, printed marketing materials to networking. For…

Jay Leonard
September 11, 2019
Business Articles

Why Does the Scrum Team Need Self-Organization?

To answer the question, let’s go through these two definitions of “Team” and “Self-Organization”. What is a team? Team is…

Jay Leonard
September 11, 2019
Business Articles

Google Panda: Everything You Need to Know in 2019

The first Google Panda algorithm update was rolled out back in February 2011, affecting roughly 12% of all global search…

Jay Leonard
September 11, 2019
Business Articles

Drive Your Content Marketing with These 3 Video Creation Platforms

Today I’m going to help you drive your content marketing with these three video creation platforms. Hopefully, this will get…

Jay Leonard
September 11, 2019
Content Marketing

6 Cybersecurity Best Practices For Your Small Business

When was the last time you checked a piece of news about small business being hacked? Small business owners often…

Jay Leonard
September 11, 2019
Cybersecurity

4 Effects: The Psychology Behind Intent Marketing

When looking for ways to improve your marketing strategies, psychological principles may not be your first stop. But there’s a…

Jay Leonard
September 11, 2019
Marketing

Why is Customer Engagement Important and Valuable?

The difference between a friend and an acquaintance is the regularity and depth of your communication. A friend is part…

Jay Leonard
September 10, 2019
Customer Experience

Marketing by Word-of-Mouth: What Works (and Doesn’t)

Marketing by word-of-mouth has influenced purchasing decisions on everything from buying a new car, to choosing a restaurant for dinner,…

Jay Leonard
September 10, 2019
Marketing

How to Build an Affiliate Website in 2019

Affiliate marketing has been around for years. But more and more people today are interested in creating their own affiliate…

Jay Leonard
September 10, 2019
Business Articles

The Billion Dollar Subscription Service: How Dollar Shave Club Built a Best in Class Customer Experience

The way customers purchase products has changed. But with slim margins and high churn rates, subscription-based business models mean the…

Jay Leonard
September 9, 2019
Customer Experience

21 Off-the-Charts Impressive Copywriting Examples

While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never…

Jay Leonard
September 8, 2019
Marketing

How to Foster Motivation and Purpose Through Agility

“We want to be more agile in our delivery.” “We need to build up our teams.” “How can we do…

Jay Leonard
September 8, 2019
Business Articles

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