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Email Marketing

Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.

Why Personalisation and Dynamic Content is Key to Email Marketing Strategies

Once-upon-a-time personalisation for an email marketing campaign consisted of “Dear [First Name]” but with more and more companies now sending…

Alan Draper
September 14, 2014
Email Marketing

Three Email Marketing Tips to Get You Ready for Holiday 2014

It’s September, which means it’s time to talk turkey about your email program. Q4 brings the most intense individual shopping…

James Spillane
September 10, 2014
Email Marketing

Your Ultimate Guide to Fall Email Marketing Trends

Once the ugly stepsister of the marketing world, email marketing has made huge strides in 2014.  Don’t take our word…

James Spillane
September 8, 2014
Email Marketing

6 Tactics to Boost Your Email Marketing

In the past decade, many communication tools have emerged for Brands. They can connect with you through Facebook, Twitter, and…

Alan Draper
September 5, 2014
Email Marketing

Perfect Timing: The Very Best Time to Send Email Newsletters

Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting…

Jay Leonard
September 4, 2014
Email Marketing

Purchased Email Lists Are Illegal in Canada – We’ve Never Liked Them

The recent CASL anti-spam laws in Canada have caused some debate among email marketers, particularly in the United States, with many people…

Jay Leonard
September 1, 2014
Email Marketing

Email Marketing: Why It’s Still One of the Most Effective Tools to Drive Conversions

The rise in popularity of social channels has cast a doubt over the future of email marketing with some people…

Jay Leonard
August 18, 2014
Email Marketing

Authentication, Reputation, Filtration: Getting Email Through the Door

What actually happens after you press send? Marketers tend to only care about the journey of an email, when things…

Connor Brooke
August 10, 2014
Email Marketing

Making A Human Connection In Email Marketing

Recently we conducted a case study on a concept called video voicemails. The idea behind it is that you call…

Connor Brooke
August 6, 2014
Email Marketing

Make Sure Your Email Marketing is CAN-SPAM Compliant

You probably get non-CAN-SPAM compliant emails every day. We receive many unwanted spam emails daily that clearly break the CAN-SPAM…

James Spillane
August 1, 2014
Email Marketing

The Dos and Don’ts of Using Video in Email Marketing

If a picture’s worth 1,000 words, what’s a video worth? According to a recent study by Email Monks, using video…

Jay Leonard
July 31, 2014
Email Marketing

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