Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical…
Email Marketing
Email Marketing
Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12…
Email Marketing
One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe…
Email Marketing
You’ve heard of Black Friday and Cyber Monday — maybe even Small Business Saturday. But what about Giving Tuesday? Giving…
Email Marketing
The day after Halloween signals the start of the holiday shopping season, and since then, we've been getting holiday emails…
Email Marketing
For email marketing, which is more important – the subject line or the from line? Statistically, it’s the from line.…
Email Marketing
A solid welcome program forms the foundation for any successful automated email campaign, but is often overlooked. It looks like…
Email Marketing
In this second part of our two-part blog series we reveal steps 6-10 for maximizing your share of the available…
Email Marketing
It’s mail time! There are a few bills, some flyers, and a couple seemingly unsolicited postcards advertising a new local…
Email Marketing
When was the last time you received a letter? A real letter. Not bills, or birthday cards, or Christmas cards,…
Email Marketing