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Customer Experience

In order to gain and retain customers today you need to focus on creating engaging experiences. Check out these customer experience tips and best practices.

Pepsi and TOMS Empower Themselves Through Empowering Their Customers

Would you believe that PepsiCo and TOMS both have over a million marketers on their marketing team? In fact, you…

Connor Brooke
August 10, 2015
Customer Experience

Embracing Mobility and Improving Customer Service

It’s no secret that tablets and smartphones are transforming the field service industry. In fact, more and more companies are…

Alan Draper
August 6, 2015
Customer Experience

Six Types of Loyal Customers

Who Do You Want As Your Customer? Recently I was working with a client and we were discussing different types…

Jay Leonard
August 5, 2015
Customer Experience

5 Ways To Reduce Customer Care Costs Without Compromising On Quality

According to research, over 70% of all customers who leave a company for its competition have no problem with the…

Jay Leonard
August 4, 2015
Customer Experience

Unintended Consequences: The Fallout from Bad Customer Service

Someone in your organization irritated your customer. The customer left angry or upset. Maybe the customer was less than friendly…

Jay Leonard
August 3, 2015
Customer Experience

What’s in Your Customer Service Dashboard?

No matter your role in customer service – whether you’re a VP, a manager, or a rep – checking your…

Connor Brooke
August 3, 2015
Customer Experience

The Five Touch Rule to Engage Customers

When I was selling enterprise software to the Fortune 500, I used to follow the “five touch” rule. The idea…

Alan Draper
August 3, 2015
Customer Experience

Three Powers Customers Have Now That They Never Had Before

Customers are more empowered than ever before, presenting your business with significant challenges but which, when handled correctly with multi-channel…

Alan Draper
July 31, 2015
Customer Experience

In The World Of Customer Experience, Does Size Matter?

The customer is always right, the old saying goes. But if a company is big enough, should it care what…

Connor Brooke
July 31, 2015
Customer Experience

How your Business can Reap the Rewards of a Loyal Customer Base

It’s a lot easier to keep an old customer than win a new customer. In fact, it can cost seven…

Jay Leonard
July 28, 2015
Customer Experience

Context is King for Building Stronger Customer Relationships

For many years, we've been told that content is king. "Content marketing" is essential for educating, informing, and engaging our…

Jay Leonard
July 27, 2015
Customer Experience

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