When you create a story, what’s the first thing you should consider? Your audience. This is also true for your…
Customer Experience
Customer Experience
In order to gain and retain customers today you need to focus on creating engaging experiences. Check out these customer experience tips and best practices.
The term “innovation” conjures up a multitude of visions. Most people associate innovation with emerging technologies such as artificial intelligence…
Customer Experience
In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. The funnel…
Customer Experience
I’ve lost count of the number of meetings that I’ve had with copywriters, marketers, and designers where the terms customer…
Customer Experience
In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat…
Customer Experience
When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The…
Customer Experience
Many marketing techniques are focused on increasing the average order value as customers convert on your e-commerce site. Bundling? Free…
Customer Experience
If you want your business to succeed, make sure your customers succeed. As the economy becomes more customer-centered, the need…
Customer Experience
Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of…
Customer Experience
If the Boy Scouts got one thing right, it’s to always be prepared. Receiving negative reviews for your business can…
Customer Experience