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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Keeping Your Brand Front and Center…

Once you’ve figured out the initial P’s of marketing, one of the most important aspects of brand management is keeping…

Jay Leonard
February 18, 2014
Branding

10 Ways To Improve Your Personal Brand (In Less Than 24 Hours!)

Whether you are a Millenial nearing graduation and looking to enter the workforce, or a seasoned professional looking to up…

Connor Brooke
February 15, 2014
Branding

A Framework for Consistent Brand Messaging Builds Business Results

Building a brand is challenging – it requires a keen understanding of customer motivations, a clear differentiator, and a personality…

James Spillane
February 10, 2014
Branding

28 Revealing Millennial Statistics To Help Boost Your Next Generation Branding Strategy

The influx of Millennials into the market, their love for mobile devices, and their sharp eye for marketing nonsense have…

Jay Leonard
February 7, 2014
Branding

7 Great Personal Branding Tools to Improve Your Online Presence

Companies manage their online presence with a rigorous interest. From monitoring page rankings, updating Twitter, LinkedIn and Facebook profiles with…

Connor Brooke
February 5, 2014
Branding

The Old Spice Guy Is Older Than You Think

Old Spice has released a new digital marketing campaign that, like most Old Spice digital campaigns, has quickly ‘gone viral’.…

Alan Draper
February 5, 2014
Branding

Is Google in Danger of Losing Its Trademark?

Google has an estimated market value of $290 billion, making it one of the most powerful and influential companies in…

Connor Brooke
February 5, 2014
Branding

Build Your Personal Brand for Increased Opportunities

When it comes to building a personal brand we know it is important for a solo entrepreneur or company. But…

Jay Leonard
February 2, 2014
Branding

How to Build Lasting Brand Relationships in a Digital Connection Culture

Digital Communication Continues To Change People and Brand Relationships How people engage with communication differs for Millennials, Generation X, and…

Jay Leonard
January 29, 2014
Branding

It’s All in the Name—Make Your Brand STAND OUT

Picking a name for your business can be challenging. If you aim to create a strong brand (and let’s be…

Jay Leonard
January 23, 2014
Branding

5 Truths About Brand Storytelling That Will Make Your Job Easier

As a former radio person, I enjoy a good audio story. About a year ago, I came across an article…

Connor Brooke
January 23, 2014
Branding

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