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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

CPG Brands & Digital Video: A Recipe for Increased Reach and Engagement

According to eMarketer’s new report, “CPG and Digital Video: Beyond Repurposing the Television Campaign,” both media buyers and agencies have…

Jay Leonard
April 18, 2014
Branding

Creating Your Unique Business Brand

Creating a unique business brand is something every business, small or big, strives for. Competition is all around you, and…

Connor Brooke
April 18, 2014
Branding

How to Build a Strong Brand Foundation

Branding is critical and has the power to determine the success of your business. Good branding can turn any business…

Alan Draper
April 17, 2014
Branding

Brand Partner: The Value in Product Reviews and Giveaways

Before I was a marketer I was a mom.  When my daughter was born, though I intended to, I never…

Alan Draper
April 17, 2014
Branding

Branding Strategy As Your Secret Marketing Weapon

Image source Marketing without branding is like fishing without a hook. You’ll be distributing your message, sure. You may see…

James Spillane
April 12, 2014
Branding

Personifying Your Brand: The Use of Brand Mascots on Social Media

One social media marketing strategy that has grown in popularity is the use of fictional brand mascots to personify brands.…

Connor Brooke
April 12, 2014
Branding

3 Reasons The Honey Maid #Wholesome Campaign Is Much More Than An Ad

You may or may not be aware of the most recent Honey Maid advertisement, but the 30-second spot featuring the…

Jay Leonard
April 8, 2014
Branding

7 Fresh Ideas on How to Brand Your Business

Image source Brand perception does matter. But what is more important is how you create and position that perception among…

Liz Papagni
April 2, 2014
Branding

Moms, Their Social Circles, and Consumer Behavior

We all know that moms are highly social beings. From in-person playgroups to online forums, moms constantly interact with others.…

Connor Brooke
March 30, 2014
Branding

Business Storytelling Lessons from the Budweiser “Puppy Love” Ad

A good percent of the U.S. population has watched the Budweiser “puppy love” ad that ran during the Super Bowl.…

James Spillane
March 29, 2014
Branding

Kids’ Birthday Parties Are Big Business For Brands

Kids’ birthday parties are a booming business, whether they’re held at home or at a popular venue. Brands have much…

James Spillane
March 19, 2014
Branding

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