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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Twelve Brand Archetypes to Help Find Your Brand Purpose

Joseph Campbell, the American scholar, once described The “Hero’s Journey” as a basic pattern of narrative found in many stories…

James Spillane
March 19, 2014
Branding

Brand as Religion: 4 Pioneering Brand Examples to Learn From

Red Bull Stratos Branding Event. Brand Religion - Overcome the Extreme Brand as Religion The dialogue between customers and brands…

Jay Leonard
March 17, 2014
Branding

Can You Offer Discounts Without Being A “Discount Brand?”

When you go to the mall, what is more likely to catch your eye – a store offering deep discounts…

Connor Brooke
March 14, 2014
Branding

15% and a Gecko: The 4 Principles Behind Geico’s Branding Success (Infographic)

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for…

Alan Draper
March 8, 2014
Branding

What’s Missing from Your Company’s Branding Standards?

5 Branding Components Many Businesses Let Slide Too many companies believe creating a brand is equal to putting on a…

Jay Leonard
March 4, 2014
Branding

What is Brand Personality and Why It Matters

A brand personality is a powerful part of your brand and something that needs careful thought. Here we take a…

Jay Leonard
March 4, 2014
Branding

7 Tools To Help Monitor Your Brand Better Online

Monitoring your brand is important. If only just to ensure that you can effectively manage your brands reputation. It’s difficult…

Connor Brooke
March 1, 2014
Branding

Should Your Brand Have a Mascot?

Mascots have to be unique and relatable in order to appeal to a qualified audience. Animals can be vulnerable, relatable,…

Alan Draper
March 1, 2014
Branding

B2B Brands Are Dead. Long Live B2B2C Brands!

I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published…

Alan Draper
February 25, 2014
Branding

How to Tell the Perfect Brand Story

The ancient art of storytelling has actually never been more relevant for companies than it is today. We all love…

James Spillane
February 24, 2014
Branding

Using Typography to Communicate your Brand Image

Typography can say a lot about your brand. Often, it is your brand’s first impression on a customer. Whether your…

Connor Brooke
February 22, 2014
Branding

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