If you are a small business owner, you should be aware that the key to growing your business is to…
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
How the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in…
Ever asked yourself “Why am I here?” Kids dread being asked the question “what do you want to be when…
I work with emerging food and beverage brands. When I first sit down with a founder or CEO, I ask…
If the headline caught your eye, then you are probably challenged by a declining brand. Am I right? Unfortunately for…
“If you’re not on the internet. You don’t exist.” Seth Godin said that – or maybe it was Winston Churchill?…
Your internal brand is an important piece in building a strong external brand. If a strong brand is built from…
Leading a business organization means is one of the most challenging things on an entrepreneur's list. You have to make…
Math. It’s cold. It’s undeniable. It’s absolute. It’s infallible. Or is it? As CROs we tend to boil the world…
Do you Google yourself and find another person with your same name? Do you want to keep your personal life…