Brands are created by companies, but it’s the end customer who ultimately determines what the brand means to them. So,…
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
What do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark…
We’ve shared many PR tips here at Three Girls Media. Although most PR work today happens online through social media…
It’s one of the first decisions that a business owner has to make: what should you name your brand? And…
The word “authentic” gets thrown around a lot these days, especially when it comes to marketing and business in general.…
Brand advertising is really just another form of brand marketing. The right advertising can help you create brand awareness, which…
A couple of weeks ago we published a post discussing the return on investment delivered by a strong employer brand,…
Jargon abounds in the discipline of branding, and the plethora of terms in use coupled with the sometimes nuanced differences…
One of the points that I can’t stress enough, as a branding and marketing professional, is to know your customer.…
In 2013, Forbes asserted that 56% of hiring managers claimed personal websites were their most effective tool in the hunt…