The mass of cancellations by Ryanair that has seen customers’ plans turned upside down has led to widespread condemnation of…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Key Takeaways: A Unique Value Proposition (UVP) clearly defines what sets a business apart from its competitors. Effective UVPs resonate…
Branding
When people think of your business, they must identify it with a unique brand image. To build your brand identity,…
Branding
Back in the old days, having “global reach” meant businesses had to (literally) set up shop and ply their wares…
Branding
When you’re curious about a company or brand, what’s the first thing you do? Probably google them. Thanks to the…
Branding
It’s easy to overlook branding efforts in any business, but especially B2B. After all, leads are easy to measure, and…
Branding
Your brand’s reputation affects the business directly. People won’t buy your products if they don’t feel they can trust you.…
Branding
For years, marketers and political leaders have been disappointed by millennials' hesitance to act on their complaints and address brand…
Branding
A SaaS Buyer’s Journey A few years ago, when researching a new project management software tool for Bop Design, I…
Branding
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think…
Branding