Jay Leonard

Is the average consumer’s attention span getting shorter each day, or is it just becoming more scattered? According to Go-Globe,…

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out…

Your business needs an email list. If you were to poll a group of online business owners about what they…

Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As…

Have you ever asked yourself how your brand makes your customers feel? Sure, your customer service department may make them…

People don’t choose to buy a product or service just because it’s low-priced or has eye-catching features. While these factors…

How referable are you? Do you get referrals without having to ask? If not, there are a few steps you…

Digital risk is real and it can have lasting effects on an organization’s plans, actions, and choices. Companies that increasingly…

Referrals are among your highest quality lead sources, but they can be hard to scale. In this article, I’ll share…

Do you ever sit down at the keyboard and feel unsure about what to write? Do you sometimes feel like…

Have you ever sent a survey and realized, after the fact, that your questions were confusing or misleading? It happens…

How do you know if your content is actually driving revenue? Better still, how do you know which PIECE of…

Google has introduced a new markup system aimed at making content easier to access through voice search. According to comScore,…

Did you know that 400 hours of video are uploaded to YouTube every minute? So, how can your product stand…

The agile structure of a small startup is immensely appealing. Communication is swift, and maximum output per person is achieved…