Jay Leonard

We seem to be obsessed with metrics. Every organization I encounter has a long list of metrics. Terms like ACV,…

Many e-commerce businesses consider Amazon to be "the" place to be. However, Amazon shoppers want to see proof that your…

With 1.83 million buyers, eBay is one of the world’s most popular online marketplaces. It empowers businesses of every size…

Getting people to follow your company page can be hard. Unlike your profile page where you can request connections, you…

As you know your car runs smoother and requires less energy to go faster and farther when the wheels are…

Years ago, I was in the San Francisco airport watching another traveler shuffle a handful of index cards. I instantly…

Define Your Customer Experience Strategy and Link to Execution What exactly is a customer experience strategy? Spend any time online…

Are you responsible for creating tons of great content for your company's blog, social and video channels? One of the…

Brand Awareness has two main goals. The first is moving the knowledge of your product or service from the unknown…

The primary goal for digital marketers is to drive conversions. Whether click-throughs, content downloads, or actual sales, marketers work diligently…

Vinny Zaldivar, owner of Coco Taps, is passionate about his product, a tapping system for coconuts. Coco Taps allow consumers…

The internet has turned local business on its head, giving rise to e-commerce companies like Amazon that compete with mom-and-pop…

Have you ever heard someone say, “Think before you speak”? When planning a marketing campaign for a new product launch,…

Every brand wants to win the trust of its customers as it’s the basis of long-term advocacy. However, consumers are…

Choosing a software solution to help manage your strategic planning process is less about bells and whistles, and more about…