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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts…

Jay Leonard
November 25, 2019
Email Marketing

RPA in Banking – Use-Cases, Benefits, and Steps

It is no secret that today, banks and other financial institutions have to evolve continually to provide the best customer…

Jay Leonard
November 25, 2019
Business Articles

How to Improve Sales Performance

According to Sales Hacker’s State of Sales Performance Survey Report 2019, there’s a wide gap between what sales leaders think…

Jay Leonard
November 25, 2019
Business Articles

4 Essential Steps to Build a Profitable SaaS MVP

A new business model is sweeping the world. In times past, you bought something once and it was yours forever.…

Jay Leonard
November 25, 2019
Business Articles

Prevent a Reptile Dysfunction: Work WITH, Not Against, the Lizard Brains on Your Staff

You’re running a team of managers with a set of complicated goals, and you need to know how things are…

Jay Leonard
November 25, 2019
Leadership

4 Ways to Increase Customer Renewals

American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if…

Jay Leonard
November 25, 2019
Customer Experience

7 of the Best Tools to Find Influencers on Social Media [Infographic]

Marketing is a niche that gets harder every day. Less and less people trust any kinds of ads, be that…

Jay Leonard
November 24, 2019
Infographics

Customer Expectations Are Rising: How Online Sellers Can Meet the Challenge

Customer expectations have been increasing for the last twenty years along with the rise of online shopping. Improvements in eCommerce…

Jay Leonard
November 24, 2019
Business Articles

How to Experiment With Your Calls-To-Action

Call-to-action buttons. CTAs. They can be a tricky thing to get right. We’ve already discussed the best practices of which…

Jay Leonard
November 24, 2019
Content Marketing

How to Retain Customers After the Holiday Season

Holiday shoppers spent more than ever before in 2018. Estimates show that people spent 128 billion dollars online between November…

Jay Leonard
November 23, 2019
Loyalty Marketing

5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020

As marketers, we love tried and tested. We walk the road well-traveled, lacking the time, the budget or the opportunity…

Jay Leonard
November 22, 2019
Business Articles

Make Your 2020 Easier With These SaaS Black Friday Deals

Black Friday is upon us once again and whilst everybody is plotting out their discount TV purchases, and working out…

Jay Leonard
November 21, 2019
Digital Marketing

Why SEO is an Essential Puzzle of Digital Marketing

Are you familiar with PPC but unsure how search engine optimization fits into digital marketing? Do you need to include…

Jay Leonard
November 21, 2019
Business Articles

7 Ways to Attract Traffic Without Paying for Marketing

Your business website serves as the face of your brand and is meant to create a strong first impression. Additionally,…

Jay Leonard
November 21, 2019
Digital Marketing

Cyber Security Trends 2020 – How Unprepared Are We?

Spending on cybersecurity is on an explosive rise. When new ransomware attacks occur every 14 seconds followed by infiltration attempts…

Jay Leonard
November 21, 2019
Cybersecurity

Steve Jobs Was NOT an Innovator. He was a Master Salesman.

But salesmen don’t become legends. Because, you know, sales. Just like people often overlook Mick Jagger's skills as a great…

Jay Leonard
November 21, 2019
Business Articles

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